What’s so special about small businesses?

What’s so special about small businesses? Location, location, location. And by location, I mean LOCAL! Here are the top 4 local business growth strategies that need to be in your business plan:

Tip #1: Create a plan that places your business at the center.

Tip #2: Develop events that integrate your business into the community.

Tip #3: Partner with other business along the value chain.

Tip #4: Establish relationships with local print and digital media outlets.

Tip #5: Attend Red Root Marketing’s Community Mapping Workshop this February!


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4 Social Media Tips from Red Root

Small businesses struggle to keep up with their Social Media and the constant changes on these platforms. Red Root Marketing loves to make things a snap for entrepreneurs, so here are some simple tips to make your work (and life!) a bit easier in the Social Media sphere:

  1. Use a Content Calendar. The key to success with social media is planning, planning, planning. Without planning your posts for the week, or even the month, you may run out of ideas or time and therefore end up not posting anything! We suggest spending time on Sunday evenings looking at your schedule for the upcoming week to decide what you should advertise and discuss on your social media accounts. Use our content calendar here.

  2. Develop a list of keywords and hashtags that you will use online on a regular basis. This will lead to organic SEO (Search Engine Optimization) and people being able to find your business online! Your hashtags should include some that are standard for your industry (example for Red Root Marketing: #socialmedia #smallbusiness #socialmediamarketing) and some that are unique to you (#growwithredroot).

  3. Make sure you know which posts are working and which are not. Your customers and followers may be more interested in one subject over another. Use the Insights and Analytics at your disposal--on Facebook, Twitter, LinkedIn, Hootsuite--whatever you may be using, they all have some form of metrics! This data will help you figure out how to communicate your message to keep these potential customers engaged and interested in your content.

  4. The other key to success on social media is to be active and consistent! Remember to take part in the community by following other people of interest to you, commenting on and sharing their content and letting them know you enjoy their posts. Post on a regular basis to show your followers/customers that you are a working, dynamic business. Think of social media as your storefront -- people want to see what you are up to and with your use of Facebook, Twitter, Instagram, LinkedIn or Pinterest, they can do that from the comfort of their homes!

Now we have a question for you: What is your one biggest concern about social media? Answer us at redroot@maarek.com, we may use your answer in a future newsletter.

Tag us on your social media and we will repost your content!

See you on social media!
@redrootmarketing #growwithredroot

F.O.Y.W. Figure Out Your Why

Dear Friends,
Small businesses must have their mission in mind when creating their business and marketing strategies, but they do not necessarily follow the same process when deciding on the social media channels on which they should spend time and money.

If you have missed this crucial step, here are a three things to keep in mind when figuring out your social media WHY:

  • You do not have to be on every social media platform, no matter what anyone tells you! My suggestion is to pick one or two platforms and focus on those.

  • To manage those platforms well, figure out what your PURPOSE there is. For example, we found the inspiration for the Red Root Facebook page when we realized it was a great place to showcase local businesses and events. That is our WHY.

  • It is worth your while to sit and write out the mission statement of your business if you haven't done this before. When you have this in front of you, write down the WHY of your social media avenues. Are you there to highlight your services, sell a product, engage with customers, show a dynamic business philosophy? What do you want to convey to your clients and potential clients?

When you reflect on these things, your job of posting to your platforms and your road to success will be that much smoother. I would love to discuss your WHY with you, so please email me at redroot@maarek.com.