Meet The Red Root Marketing Team!
Follow us @redrootmarketing on Instagram
Jessica MAAREK @redrootmarketing
Founder and Social Media Maven
Jessica founded Red Root Marketing in 2013 in response to a need she observed in the local business communities of northern New Jersey. Small business owners needed help connecting to their customers, prospects and communities to expand their brand awareness and to get support. Jessica was able to develop a social media marketing approach, rooted deeply in creating community connections, that allowed her to bring awareness to these local businesses in an efficient and effective manner through grassroots and hyperlocal techniques.
Jessica grew up in Wisconsin, lived in France for 6 years and has been on the East Coast with her family for over 20 years. In Paris, Jessica was Quality Control Manager in a business language school and quickly learned how to market the courses being taught by over 70 teachers to C-Suite executives. Leveraging that skill on the local level in New Jersey, Jessica became event coordinator at a local coffeeshop where she orchestrated a full-scale guerrilla marketing campaign, which led her to connect with other local businesses as a Marketing and Social Media consultant. She then created her own agency and has been supporting and cheering on small businesses and nonprofits in North Jersey ever since.
Renata BYBYK @renatagomidebbk
Social Media Strategist & Operations Specialist
Renata was referred to Red Root by a client and brings years of experience in corporate communications, web development and graphic design. She's been with Red Root for 6 years and before that was a part of IT teams and worked on major website redesigns in the financial industry, in the US and abroad. Her creative mind and organization skills fit right in when she was invited to join the Red Root team in a role that combines creativity and technology.
Renata is originally from Brazil and has called the Tri-State her home for the past 20+ years. She is now settled into the suburban NJ life and currently splits her time between work, life, and family.
Alyssa Boslett @alyssab54
Social Media Specialist
Alyssa Bosslett graudated from Montclair State University in Communications and Media Studies with a concentration in Social Media and Radio Broadcasting. Alyssa is enjoying her time with Red Root Marketing and their fabulous clients, creating amazing content and bringing brand awareness to small businesses and nonprofits.
Navila Gomez @navilagomez
Social Media Specialist and Account Manager
Navila is a social media strategist with a strong background in content creation and digital marketing. Navila has experience in marketing for a landscape architecture firm, where she developed digital campaigns and handled proposals for projects. With a love for sports marketing, she has curated engaging content for collegiate baseball teams, bringing the excitement of the game to fans. Beyond sports, she has crafted impactful content for Montclair State University’s official social media platforms to enhance brand visibility.
Parisa Burton
Social Media Specialist
Parisa recently earned her Bachelor of Science in Marketing, with a minor in Journalism and Professional Writing, from The College of New Jersey. Combining her background in both marketing and journalism, she brings a well-rounded skill set and fresh perspective to her role at Red Root. Passionate about helping local businesses connect with their audience, Parisa is excited to apply her skills to make a positive local impact. Outside of work, she enjoys traveling, thrifting, and staying active.
Grace Farro
Social Media Specialist
Grace is a senior at Montclair State University majoring in Marketing with a minor in Professional Selling. She plans to pursue her MBA with concentrations in Business Analytics and Digital Marketing. Grace has hands-on experience in social media marketing through her role as a social media intern for Montclair State University, as well as working with multiple businesses outside of school. She is especially passionate about the analytical side of marketing, with a strong interest in evaluating advertising performance metrics. She has a strong creative mindset and loves exploring innovative marketing approaches, with a continuous commitment to learning.
