Meet The Red Root Marketing Team!
@redrootmarketing on Instagram!
Jessica MAAREK @jmaarek
Founder and Social Media Maven
Jessica founded Red Root Marketing in 2013 in response to a need she observed in the local business communities of northern New Jersey. Small business owners needed help connecting to their customers, prospects and communities to expand their brand awareness and to get support. Jessica was able to develop a social media marketing approach, rooted deeply in creating community connections, that allowed her to bring awareness to these local businesses in an efficient and effective manner through grassroots and hyperlocal techniques.
Jessica grew up in Wisconsin, lived in France for 6 years and has been on the East Coast with her family for over 18 years. In Paris, Jessica was Quality Control Manager in a business language school and quickly learned how to market the courses being taught by over 70 teachers to C-Suite executives. Leveraging that skill on the local level in New Jersey, Jessica became event coordinator at The Fine Grind Coffee Bar where she orchestrated a full-scale guerrilla marketing campaign, which led her to connect with other local businesses as a PR, Marketing and Social Media consultant.
Jessica lives in Cedar Grove with her husband, Stephane, two amazing sons and a very bossy chihuahua named Zizzy.
Lynne BRENNEN @lynnebrennen
Partner and Strategy Guru
Lynne joined Red Root Marketing in early 2017 about 30 seconds after Jessica asked her if she would be interested in setting aside her own company, New Leaf Media, to help grow the social media agency.
Prior to starting New Leaf Media, a national marketing consultancy, Lynne built her career and marketing expertise at The Wall Street Journal and The New York Times. As Senior Vice President of Circulation at Dow Jones, Lynne was responsible for marketing for The Wall Street Journal and WSJ.com. While at The New York Times, Lynne honed her skills in digital marketing and e-commerce while leading teams in consumer marketing, strategic planning and market research.
Lynne received a bachelors from Northwestern University and holds an MBA from Boston University. Lynne lives in Montclair with her husband, Mark Friedlander, and an empty nest to which her brilliant daughter, Rachel, occasionally returns.
Renata BYBYK @renatagomidebbk
Social Media and Design Specialist
Renata was referred to Red Root by a client and brings years of experience in corporate communications, web development and graphic design. She's been a part of IT teams and worked on major website redesigns in the financial industry, in the US and abroad. Her creative mind and organization skills fit right in when she was invited to join the Red Root team in a role that combines creativity and technology.
Renata is originally from Brazil, lived a couple of years in California as a child and has called the Tri-State her home for the past 15+ years. She is now settled into the suburban life, has bought a house in Nutley, NJ with her husband Adriano and currently splits her time between work, life, PTO meetings and the many activities of her sassy 7 year-old, Stella.
Victoria SQUIRLOCK @everydayvictoria
Social Media Specialist and Professional Photographer
Victoria is a content creator, story teller, and social media expert. Her expertise comes from a combination of building her own successful, self-branded social media account and creating her own content creation company. Victoria has a Biology degree from Seton Hall University but is a photographer at heart and has found her passion in the digital world. She uses her skills to bring creativity and authenticity to her clients and works hard to accurately portray a client’s image, branding and “vibe” online. Victoria knows the perfect equation of visual content, copy text and engagement to ensure a successful social media campaign. In her free time, Victoria is usually sitting at a coffee shop, with her camera, her journal and a laptop. The location of this coffee shop could be hard to pinpoint as Victoria loves to travel and could be anywhere! She loves to learn about the world and meet new people.
Melissa VILLAFANA @vmels_
Social Media Specialist
Melissa is a student at Montclair State University majoring in Psychology and minoring in Public and Professional Writing. Melissa attended a vocational high school where she studied art and design while obtaining her Adobe Creative Suite certification in 2017. Red Root allows her to reconnect with her creative side.
When Melissa is not working or studying, she is drawing or painting at home. She is a true Jersey girl, having lived in Clifton, NJ for the past 18 years. Growing up in a multi-lingual home, Melissa is fluent in English, Polish and Spanish.
Carly DIESS @carlydiess
Social Media Specialist
Carly is a graduate from the University of South Florida in Tampa with a bachelor’s degree in Business Marketing. During her time in school, she obtained multiple internships and was part of the Delta Gamma sorority. She has a demonstrated history of working in the marketing and design industry. She is skilled in Microsoft Office, social media, digital planning, team management, and fashion.
She is excited to bring her creativity and passion for social media and content editing to Red Root Marketing. She is inspired by working hard, growing within a company, and giving clients the transparency and clarity they need. Carly is also the social media manager at Treefrog Social as well as the freelance social media manager at Luke’s Auto Service in Verona, NJ. When she is not working, she is hanging out with her friends and family or watching Netflix!