What’s so special about small businesses?

What’s so special about small businesses? Location, location, location. And by location, I mean LOCAL! Here are the top 4 local business growth strategies that need to be in your business plan:

Tip #1: Create a plan that places your business at the center.

Tip #2: Develop events that integrate your business into the community.

Tip #3: Partner with other business along the value chain.

Tip #4: Establish relationships with local print and digital media outlets.

Tip #5: Attend Red Root Marketing’s Community Mapping Workshop this February!


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How to Re-Post Content on Instagram

As a small business owner, you know that staying active on social media platforms like Instagram is important. However, we know it can become time consuming to create good content every day that represents your business in a positive way. This is where it can be beneficial to re-post (or re-gram) others' content-- but how do you do it? Posting other people's content can feel uncomfortable because it feels like plagiarism. It's not! And there's a way to do it correctly! Here's how: 

Scroll through Instagram and look for anything that is relevant to your brand, your message, your aesthetic. When you find something relevant, it's important to follow proper etiquette when re-posting to avoid "stealing" the content or stepping on anyone's toes. You can use an application (we like Repost It! for Instagram or Repost for Instagram) which automatically watermarks the photo with the original user's tag or you can screenshot the content and tag the account and give photo creds if possible in your caption. (Note: normally, this is all you need to do but in the event that the user reaches out to you and says that they are uncomfortable with you using their photos despite your attribution, delete the photo and search for something else to post.) Check out Red Root's Instagram account to see how we repost local businesses' content!

An important benefit of reposting content is that it puts you and your brand on someone else's radar. When you repost and tag the other account, they receive a notification and more times than not, other users will write a comment to thank you for sharing their post. This creates an interaction and increased engagement on the post and on your account, laying a foundation for a new relationship.

Re-posting content helps you to stay relevant on social media, offsets the time it takes to create all of your own graphics and also fosters and maintains good relations with other users. While it is important to create your own content frequently, re-posting should be a welcomed practice on your social media.

Questions? Call us today at 973 650 0960 or email us at redroot@maarek.com!

SEO the Organic Way

Many business owners worry about how prospective clients will find them online. One of the easiest and most effective ways for potential clients to find you and your business, is to add new content to your website and social media platforms. 

Sounds too good to be true? Studies show that the more fresh content you post and the more activity happening on your social media pages and your website, the more frequently a search engine will visit your site.

So, how to create fresh content with so little time? Create a content calendar (Red Root has one you can download here) with some ideas about what you want to write (short and sweet is sometimes the best method) and a graphic and you can spend less than an hour a week scheduling these posts on Facebook, Instagram or Twitter.

Remember to create and reuse a list of A) Pertinent Keywords that may show up in searches for your business (Red Root example: social media, social media marketing, marketing, events, small business, entrepreneurs, north jersey) and B) Hash Tags (Red Root example: #socialmedia #growwithredroot #locallove #hyperlocal). Use both of these things on a regular basis in your posts and on your website.

Questions? Call us 973 650 0960 or email us at redroot@maarek.com

Happy posting!