4 Social Media Tips from Red Root

Small businesses struggle to keep up with their Social Media and the constant changes on these platforms. Red Root Marketing loves to make things a snap for entrepreneurs, so here are some simple tips to make your work (and life!) a bit easier in the Social Media sphere:

  1. Use a Content Calendar. The key to success with social media is planning, planning, planning. Without planning your posts for the week, or even the month, you may run out of ideas or time and therefore end up not posting anything! We suggest spending time on Sunday evenings looking at your schedule for the upcoming week to decide what you should advertise and discuss on your social media accounts. Use our content calendar here.

  2. Develop a list of keywords and hashtags that you will use online on a regular basis. This will lead to organic SEO (Search Engine Optimization) and people being able to find your business online! Your hashtags should include some that are standard for your industry (example for Red Root Marketing: #socialmedia #smallbusiness #socialmediamarketing) and some that are unique to you (#growwithredroot).

  3. Make sure you know which posts are working and which are not. Your customers and followers may be more interested in one subject over another. Use the Insights and Analytics at your disposal--on Facebook, Twitter, LinkedIn, Hootsuite--whatever you may be using, they all have some form of metrics! This data will help you figure out how to communicate your message to keep these potential customers engaged and interested in your content.

  4. The other key to success on social media is to be active and consistent! Remember to take part in the community by following other people of interest to you, commenting on and sharing their content and letting them know you enjoy their posts. Post on a regular basis to show your followers/customers that you are a working, dynamic business. Think of social media as your storefront -- people want to see what you are up to and with your use of Facebook, Twitter, Instagram, LinkedIn or Pinterest, they can do that from the comfort of their homes!

Now we have a question for you: What is your one biggest concern about social media? Answer us at redroot@maarek.com, we may use your answer in a future newsletter.


Tag us on your social media and we will repost your content!

See you on social media!
@redrootmarketing #growwithredroot

Tips To Manage Your Business Online

It's easy, free and can even be fun!

Here are some fun, easy and free tips on how to manage your business's online presence:

  • Create a business account profile on all social media channels (Facebook, Twitter, Instagram, LinkedIn), but choose one or two upon which you will create content on a regular basis. Carve out 10 minutes a day or 1 hour a week to sit down and post. Think of it as fun downtime (I'm serious)!

  • Link some of these accounts (for example, Instagram to Facebook and Facebook to Twitter) so the content you create on one will go out everywhere

  • Write content that is short and sweet; pertinent to your current and potential customers; interesting; and establishes you as an expert in your field.

  • Get alerts from ContentGems that will send you an aggregate of information that is relevant to your field. You enter the keywords of articles in which you are interested and you will get daily alerts that you can post directly to your Twitter feed (or copy and paste URL and post on Facebook, LinkedIn, etc.)

  • Google your businessand see what comes up! You should see these at the top, in any order: your website, your business Facebook page, your LinkedIn profile, business Yelp reviews, etc. If you don't see these, that means if potential customers Google you, they will not find you and you need better SEO (Search Engine Optimization)! Social media will help with this tremendously.

  • Create a Google Alert for your business, so you know when you are being talked about online and can respond or post to your social media

  • Newsletters are a great way to get your content and business expertise out to your contacts and clients and is a great way to stay on your potential clients's radar. Keep people in tune with what you are up to in your business!

  • Use content that you have used in your newsletters and post this to your LinkedIn profile as posts. All of you contacts will see this content, there is no algorithm (like in Facebook) to keep your contacts from seeing this content (bonus!) See my LinkedIn posts here.

REMEMBER: Your ultimate goal with Social Media is to drive awareness, generate leads and stay on the radar. When people find you, discover your great service/product and added value, this will lead to loyal customers and more business - complete success on your end!

Warmly,
Jessica
#growwithredroot
www.redrootmarketing.com

Social Media Talk with Guest Speaker Julbert Abraham the "LinkedIn Guy"

Jessica Maarek, Founder and Owner of Red Root Marketing, will be discussing Social Media for Small Businesses at The Fine Grind Coffee Bar on Thursday, January 28 from 9-10:30am. Maarek will present various ways small business owners can grow their business using free essential marketing tools on several social media platforms.

Sandie Beausse-Reddin, Red Root's Social Media expert and Creative Director, will explain how to use Instagram, a modern social media application, to entice customers and heighten brand awareness through visuals and engagement with the community.

There will be a special guest speaker, Julbert Abraham of Abraham Global, who will speak about “Success with LinkedIn in 2016” and will include the topics:

- The power of your LinkedIn Profile

- Creating a network of key decision makers

Julbert Abraham is the CEO of AGM, a LinkedIn training and Marketing firm. He is widely known as "The LinkedIn Guy". He has over 10 years of Entrepreneurship, Sales and Marketing experience. He has an MBA from Northeastern University and he is a Social Media Marketing Professor at CUNY, Baruch College in New York City. Please visit www.abrahamglobal.com for more information.

For more information about this seminar and Red Root Marketing, visit www.redrootmarketing.com.

The Fine Grind Coffee Bar is located at 101 Newark-Pompton Turnpike in Little Falls, just minutes from Willowbrook Mall. RSVPs can be sent to redroot@maarek.com, walk-ins are welcome. www.tfgcoffee.com