Social Media Talk with Guest Speaker Julbert Abraham the "LinkedIn Guy"

/ The Fine Grind/

Jessica Maarek, Founder and Owner of Red Root Marketing, will be discussing Social Media for Small Businesses at The Fine Grind Coffee Bar on Thursday, January 28 from 9-10:30am. Maarek will present various ways small business owners can grow their business using free essential marketing tools on several social media platforms.

Sandie Beausse-Reddin, Red Root's Social Media expert and Creative Director, will explain how to use Instagram, a modern social media application, to entice customers and heighten brand awareness through visuals and engagement with the community.

There will be a special guest speaker, Julbert Abraham of Abraham Global, who will speak about “Success with LinkedIn in 2016” and will include the topics:

- The power of your LinkedIn Profile

- Creating a network of key decision makers

Julbert Abraham is the CEO of AGM, a LinkedIn training and Marketing firm. He is widely known as "The LinkedIn Guy". He has over 10 years of Entrepreneurship, Sales and Marketing experience. He has an MBA from Northeastern University and he is a Social Media Marketing Professor at CUNY, Baruch College in New York City. Please visit www.abrahamglobal.com for more information.

For more information about this seminar and Red Root Marketing, visit www.redrootmarketing.com.

The Fine Grind Coffee Bar is located at 101 Newark-Pompton Turnpike in Little Falls, just minutes from Willowbrook Mall. RSVPs can be sent to redroot@maarek.com, walk-ins are welcome. www.tfgcoffee.com

Tell Your Story

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As small businesses, we are always trying to communicate our stories--our why--to potential customers. We use social media, email blasts, press releases, direct mail, word of mouth and events to get the buzz going around our brands. One marketing avenue you may have thought of, but have not yet pursued, is video. Making a video to post on your website and on your social media, whether it be testimonials, a demo of your product or simply telling the story of how your business came to be, is a powerful way to show people who you are and why they should trust you with their business. 

An article on buffersocial by Mridu Khullar Relph reminds us that we are all on overload with messages from many different places and it is difficult and necessary to cut through this noise in order to reach customers. Relph says, "It’s easy to quickly dismiss information that’s not relevant to us or that we don’t personally care about. Storytelling makes information relevant. It makes us care."

Genevieve Castelino and Kiran Merchant filmmakers and owners of Chakra Media Group remind us that,  "Emotion drives decision making. Behind every brand, product or service is a person with a fascinating and compelling story of why and how it came to be. Find that story and its emotional core – that’s your connection with your audience. And that’s why our tagline is ‘Everyone Has A Good Story. What’s Yours?”

Red Root is partnering with this dynamic company Chakra Media Group of seasoned storytellers and talented marketers. Genevieve  and Kiran will help you to extract the essence of your mission and bring it to the screen. Create a story that will connect you with your potential customers. Contact us at redroot@maarek.com to set up a consultation with Kiran and Genevieve today!

CLICK HERE TO READ MORE ABOUT CHAKRA MEDIA GROUP

F.O.Y.W. Figure Out Your Why

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Dear Friends,
 
Small businesses must have their mission in mind when creating their business and marketing strategies, but they do not necessarily follow the same process when deciding on the social media channels on which they should spend time and money.

If you have missed this crucial step, here are a three things to keep in mind when figuring out your social media WHY:

  • You do not have to be on every social media platform, no matter what anyone tells you! My suggestion is to pick one or two platforms and focus on those.

  • To manage those platforms well, figure out what your PURPOSE there is. For example, we found the inspiration for the Red Root Facebook page when we realized it was a great place to showcase local businesses and events. That is our WHY.

  • It is worth your while to sit and write out the mission statement of your business if you haven't done this before. When you have this in front of you, write down the WHY of your social media avenues. Are you there to highlight your services, sell a product, engage with customers, show a dynamic business philosophy? What do you want to convey to your clients and potential clients?


When you reflect on these things, your job of posting to your platforms and your road to success will be that much smoother. I would love to discuss your WHY with you, so please email me at redroot@maarek.com.
 

Jessica
#growwithredroot