As a small business owner, you know that staying active on social media platforms like Instagram is important. However, we know it can become time consuming to create good content every day that represents your business in a positive way. This is where it can be beneficial to re-post (or re-gram) others' content-- but how do you do it? Posting other people's content can feel uncomfortable because it feels like plagiarism. It's not! And there's a way to do it correctly! Here's how:
Scroll through Instagram and look for anything that is relevant to your brand, your message, your aesthetic. When you find something relevant, it's important to follow proper etiquette when re-posting to avoid "stealing" the content or stepping on anyone's toes. You can use an application (we like Repost It! for Instagram or Repost for Instagram) which automatically watermarks the photo with the original user's tag or you can screenshot the content and tag the account and give photo creds if possible in your caption. (Note: normally, this is all you need to do but in the event that the user reaches out to you and says that they are uncomfortable with you using their photos despite your attribution, delete the photo and search for something else to post.) Check out Red Root's Instagram account to see how we repost local businesses' content!
An important benefit of reposting content is that it puts you and your brand on someone else's radar. When you repost and tag the other account, they receive a notification and more times than not, other users will write a comment to thank you for sharing their post. This creates an interaction and increased engagement on the post and on your account, laying a foundation for a new relationship.
Re-posting content helps you to stay relevant on social media, offsets the time it takes to create all of your own graphics and also fosters and maintains good relations with other users. While it is important to create your own content frequently, re-posting should be a welcomed practice on your social media.
Questions? Call us today at 973 650 0960 or email us at firstname.lastname@example.org!