They may not, and it’s your job to make sure they know just how amazing your company is. But how can we do this authentically, and without overdoing it and putting people off? Here are a few tips for making sure people know about AND are excited by your success.

1.     Make sure your business is truly customer-centric. Before you can ‘authentically’ brag, is your business ‘customer first.’ Revenue is critical – but how is the revenue made? Repeat clients or high churn? Customer-centric business success includes metrics like retention rates, customer satisfaction levels, referral volume, community impact, product/service value...are just a few. What are some of the metrics you track?  

When someone visits your business Facebook page is the first post they see a Happy New Years graphic? And is the second one from Thanksgiving? Yes? You need to up your social media game. Compelling content is at the ROOT of strong social media engagement; and that engagement is what builds your brand’s audience, an efficient form of lead generation!