Planning for Social Media – Part 1

Hi Friends,

As a marketing agency, posting on social media is part of our daily duty. We do it for ourselves and we also do it for our clients. Posting is something that we like to do in a logical manner, a way that makes sense for our business, and that is in parallel with our schedule. For instance, if we have an event in 3 weeks, we will announce it as soon as possible, and then, throughout the following weeks, we’ll remind our followers that it is coming up.

These posts need to be published in staggered way, through other types of announcements. And since we can have diverse cases to post to social media for at once, we like to plan ahead in order to post effectively.
If you have already attended one of our presentations on social media, you have received one of our Content Calendars. For those of you who haven’t (or if you wish to get a fresh copy) here is your free printable

This content calendar is what we use to plan out our whole week, sometimes even a month, of posts for Facebook and Twitter. It keeps us organized and helps us visualize what we need to share with our followers.

I personally like to post to Facebook at least once a day and have at least 2 per week that are original content. For Twitter, I like having 3-5 posts daily including at least two that are original content. {As a reminder, “original content” is something that you write in your own words, with your own information, whereas the rest may be reposts: other people’s Facebook posts and/or Tweets that you deem interesting and want to share with your followers.}

Here is an example of how we plan our posts for the week:

To see more examples of our Twitter posts, follow us here.
Feel free to use and re-use our Content Calendar, and snap pictures to share on your social media how you make use of it. Tag us with #growwithredroot so we can see your posts.
Have fun planning away and stay tuned for Planning for Social Media – Part 2.

We wish you a safe and fun Independence Day!