HOW TO OPTIMIZE YOUR SOCIAL MEDIA MARKETING

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Jessica Maarek Red Root Marketing 2021 (22).jpg

Make sure you are using these versatile ways to optimize your business's Social Media Marketing:

  • Fill out your Instagram, Facebook, Twitter and LinkedIn bios with your mission, an important (and working) link and most importantly, a Call to Action

  • Pick the best platforms for you and your business by deciding what platforms your audiences use and which platforms best fit your business's style/personality, then pour your energy into that platform

  • Plan out your content quarterly on a Content Calendar

  • Vary your "content buckets" when writing your posts, making sure to talk about your services, who you are as a company/entrepreneur, your team and your community and how you provide a solution to your customer's pain points

  • Use video content, either IGTV, Instagram Reels, TikTok or simply a short video on your feed, this will increase engagement!

  • Use Hootsuite or other apps to decide on the best time to post

  • Vet and vary your list of ##hashtags## used on every post

Have questions? Email Jessica@redrootmarketing.com, we're here for you!