How to Keep Your Company's Feeds Fresh

Engage Your Audience:

Keeping your audience/followers engaged is very important, especially at this time when people are feeling disconnected. Interactive posts can be many different things. Don’t limit yourself to just one type of interactive method! Some methods include: asking your followers to comment on their thoughts in the comment section, answering a poll in an Instagram story, or asking your audience to respond to a question. These interactive posts drive up engagement by rallying the community by asking for their input. For example, one of our clients at Red Root Marketing, the SUDC Foundation, posts stories asking their audience meaningful questions and asks their followers for their input.  Next time you have information to put out to your followers try one of these methods to get them more involved and feeling heard, rather than just announcing something. 

Develop How To’s and Tutorials:

How to’s and tutorials are an impactful way to share helpful tips to your audience and gain great traffic and engagement. Whether you are a limo/car service or a medical company, you can always find something to put together to help your audience. Even a simple photo showcasing a tip from your company can be helpful to your clients. Remember—you are the expert in your field and you have lots of expertise to share. Show your audience what you know.

Post Short and Interesting Videos:

You want to create something that will grab your followers attention, and fast. These quick snippets can potentially augment your numbers and engagement on your feeds, increasing shares and likes. Create something people will enjoy posting to their own feeds.

Hold a Contest/Giveaway:

People cannot resist a free gift, it’s true! Running a giveaway can drive engagement up drastically. Ideally, the prize for the giveaway should be related to your brand (ex: giving away one of your company products or a membership to your business). It is important to link the giveaway item to your company or a local business which will create good faith between you and that business and other community partners.

Team Up with Other Brands:

Teaming up with other brands is called co-marketing. Co-marketing is a win-win situation for all participating brands. Make sure you are looking for brands to partner with that are not direct competitors but have a similar target audience. Teaming up to partner with another brand can be beneficial for all involved parties as you will be putting them in front of your audience and you will be put in front of theirs. You can offer a joint Zoom call offering expertise from both industries or even develop a joint service that you can offer, expanding your palette of expertise. WIN/WIN!

By Alexa Ferragine, Red Root Marketing, Social Media Operations Manager