Planning your social media marketing for the upcoming holidays

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Are you already planning for the holidays? Now’s the time to get organized and make the most of the shopping season and to E N G A G E your audience!

How about incorporating a social media contest into your end of the year marketing strategy?

Here are some tips for you:

Run a seasonal giveaway. Focusing on a holiday theme and using a seasonal hashtag will expand your reach to potential new followers. Don’t forget to ask your audience to tag a contact or two and have them like your page as well!

Collaborate with a complementary brand - partner with a fellow business owner or a brand that has complementary products/services. Together, you can build prize packages that will attract a bigger audience.

Remember to clarify rules and eligibility requirements, cutoff dates and winner announcements.

Let us know how it goes! Tag us if you’d like us to share your IG giveaway with our audience!

#redrootmarketing #socialmediamarketing #smallbiznj #socialmediatips #howtosocialmedia #locallove #shoplocal #smallbusiness #shopsmall #amplifyyourmessage #smallbizmarketing #supportlocal #growyourcommunity #smallbiznj #seasonalcampaigns #giveaway #holidayseason

Always add a Call to Action (CTA) to your posts!

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Here’s your social media marketing tip for today: always include a call to action (CTA) in your bios and your captions. What are you asking your audience to do with the information you are giving them?

Are you asking them to click on a link? Register for an event? Answer a question? Voice a concern? Support a local business? Always include a CTA and you will see engagement of all of your posts noticeably increase!

#protip #growwithredroot #redrootmarketing #socialmediatip #engagement #socialmediamarketing #socialmediatipsandtricks #smallbusinessmarketing #nonprofitmarketing #calltoaction

How to Use LinkedIn Effectively

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Raise your hand if you think you’re using LinkedIn optimally!

Below are some of our pro tips when you’re trying to engage and connect with others on LinkedIn. Let us know what tips are helpful to you in the comments below!

-Think of LinkedIn as a forum where you can network and really get to know locals in industry-adjacent businesses.

-Update your personal profile with current headshot, current position and website link and email plus a crisp banner photo sized correctly.

-Be sure to link your personal profile to your company page and have your team do the same so they can then share updates from the company page.

-Post behind the scenes updates, explain your services and how they can help potential clients solve their pain points, show support for others in your community and share any industry specific articles or news.

-Be positive and rally around others, it’s a supportive network!

-Log in 3-4 times per week to link in with people you meet at networking events, accept invitations, comment on others’ posts and respond to any comments.

We can’t to link in with you on LinkedIn