Always add a Call to Action (CTA) to your posts!

/

Here’s your social media marketing tip for today: always include a call to action (CTA) in your bios and your captions. What are you asking your audience to do with the information you are giving them?

Are you asking them to click on a link? Register for an event? Answer a question? Voice a concern? Support a local business? Always include a CTA and you will see engagement of all of your posts noticeably increase!

#protip #growwithredroot #redrootmarketing #socialmediatip #engagement #socialmediamarketing #socialmediatipsandtricks #smallbusinessmarketing #nonprofitmarketing #calltoaction

How to Grow Your Business on Instagram

/
IG snapshot 2020.PNG

Here are some inside tips on how to grow your brand and audience if you are just starting your business Instagram account:

  • Add your logo as the profile photo and have it be a high quality photo.

  • Write a super dynamic bio at the top of your profile—this is prime real estate and it needs to communicate your mission, your USP and a call to action. You only have 150 characters, so make each word count!

  • Put up at least 9 solid, branded posts before you start following new accounts (who will hopefully follow you in return!) Your posts should have crisp graphics and the copy should be conversational and reflect your business’s voice and persona.

  • Make sure to research hashtags that you want to include with all or certain posts. This will expand your posts’ reach.

  • Give yourself a goal of how many times per week you will post (we recommend between 3–5 posts per week) and write your content ahead of time, proofreading and always adding a call to action (read this, comment below, DM us, etc).

  • Once your page is optimized (see above), start following accounts that need to know about you—this can include future clients if you are B2B, but it should also include community partners, networking groups, Chambers of Commerce and industry affiliates. Engage with these accounts by liking and commenting on their posts. Spend 5–10 per day engaging.

  • Extra tip! Make sure you have converted this account to a business account so you can add contact info and get analytics.

Spending time every day on Instagram engaging with other accounts, paired with putting up interesting, branded content will lead to a healthy, growing account. Happy posting, we are ROOTING for you!

How to Use Instagram Stories for Your Business

/
IG story.png

Let's talk Instagram Stories:

We know it's one more thing for you to think about, but using Stories will increase your views and your audience on Instagram. The pressure is off a bit for the Stories, as they can be less scheduled, less serious and more whimsical and can give your audience the chance to get to know you and your products or services better. This is a great chance to talk about your team, planning sessions and highlight some of your services and clients you are serving.

You may want to use Stories just for the sheer magnitude of the audience: 400 million people are watching Stories DAILY. And followers who may not catch your content on your feed have a good chance of seeing your Stories.

To create:

  1. Open the Instagram app on your phone and tap on the bottom right photo circle.

  2. Tap the plus button on the top-left side of your home screen or swipe left in your Feed.

  3. Tap the circle button at the bottom of the screen to take photos, tap bottom left camera roll icon to access your photos or tap and hold to record a video.

  4. Add multiple Stories at a time.

  5. You can add a poll or a question and ask people to add their emails to add to your email blast list by going to top menu of icons  and clicking on square smiley face. You can also add GIFs, location, mentions and hashtags to your Stories by clicking on the square smiley face.

  6. You can add text by clicking on Aa at the top right.

  7. After you have added your Stories, you can add them to your Highlights for posterity. You can add categories of Stories of your choosing and they will be housed there until you decide to delete them.


Stories go up and stay for 24 hours, but can be stored indefinitely in the Highlights section of your profile. And don't forget to share your IG Story to your Facebook Story!

Happy sharing!

Have questions? Connect with us to discuss your Stories: grow@redrootmarketing.com