Show Some Love This Season 💌💌💌

Valentine's Day is coming up and you may be asking yourself, how can I show my social media community some love (and maybe even receive some in return)? Today, we would like to talk about engagement. Do you feel like you have been diligent in posting on your social media to let people know what's been going on with your small business, but are unhappy with the amount of responses in terms of likes and comments, as well as gaining followers?

This may be because of a lack of engagement, a buzzword in the social media marketing field. Think of it like this: if you're having a garage sale and you put your valuable belongings out on the front yard, you may have some people who organically stumble across the sale and stop to look around. However, unless you reach out to the community in some capacity, it's likely you won't receive much traffic to your sale. Simply posting all of your best content to the vast sphere of social media won't draw in large audiences. What can you do?

Show some love to your social media community. This is a two-way relationship! Go on to your various accounts for a bit every day and engage with your followers and those who follow you by liking, commenting, re-posting and interacting with them. The best way to receive love is to give it yourself by frequently engaging with your social media community to foster a larger broad base of followers and brand loyalty. Now go out there and show some Valentine's Day love!

Check out these accounts who do an awesome job of engaging with their community on Facebook and Instagram!

#growwithredroot

Linking Your Business Social Media Accounts

Let's Connect: Increase Your Reach and Your Free Time

So you’ve done it: you created new content to post to your social media accounts for your loyal followers! As a small business, disseminating your message on social media is vital to attracting and maintaining people who are interested in your particular brand. Now that you have created this content though, the thought of having to individually post it to all of your different accounts seems more like a drag rather than a fun task that you know will benefit you in the long run. Lucky for you, there is an easy way to link your social media accounts so that one post can show up across all of your accounts! Today, we’re going to focus on Facebook, Instagram, and Twitter, see below!

Connect Your Instagram to Facebook and Twitter
Instagram, the photo-sharing mobile app is a fabulous tool to post visuals about your brand and get other users excited about your small business. Instagram is set up to easily link your Facebook and Twitter accounts! So how do you do it?

1. Choose your content and edit it to your liking in the Instagram app

2. Press next, which will bring you to where you are prompted to write a caption, add a location, tag friends, etc. At the bottom of that page there will be options to post your picture to Facebook, Twitter, and the other accounts mentioned above.

3. Slide whichever ones you want until the bar turns green. At this point, Instagram will prompt you to sign into your Facebook and Twitter to authorize your accounts.

4. Once you have signed in, you’re done! Post away and feel content knowing your content will be posted across multiple platforms at once

Connect Your Facebook to Twitter
Now that your Instagram is linked to your Facebook and Twitter accounts, you can link your Facebook to your Twitter account. Upon doing this, all of your content that you post on Facebook will immediately post on Twitter as well. Here's how:

1. Log into your Twitter account and go to the Settings page.

2. Click App’s Tabs

3. Next, press Connect To Facebook

4. Here, it will prompt you to sign into your Facebook, once again to authorize you as the user

5. After a quick security disclaimer from Twitter, press Okay

6. Then, you will be asked to determine your privacy settings. Here is where you decide whether you would like your content to be visible to your friends or the general public

7. Press Okay and there you have it!

Connect Your Twitter to Facebook
It is also possible for you to connect your Twitter with your Facebook page so any tweets you post or re-tweet will also show up on Facebook. This is less common but is still a great way to broadcast your message. To do this:

1. Log into Twitter and go to Settings

2. Go to the Apps page

3. Under Facebook, press Connect to Facebook

4. At this point you need to grant twitter the right to “manage pages” so that you can link to your Facebook page

5. Select whichever Facebook page you want to link and press “allow permission”

6. You're connected!

Note: Just as a disclaimer, if you choose to link your Facebook with your Twitter or vice versa, be mindful of where you post your Instagram content! Meaning, if you post an Instagram to Facebook and Twitter, but also have your Facebook and Twitter linked, your Instagram content will post to Twitter more than once.

We hope that this small business social media tip will benefit you in saving time on your social media marketing! If you have any questions, contact redroot@maarek.com. We hope to see you soon!

Tag us on your posts and we will post your content to our social media accounts!
@redrootmarketing #growwithredroot

Local Blogger Visits Montclair Comfort Kitchen

Local Blogger Visits Montclair Comfort Kitchen:

A "hungrygrl" is happy after a visit to The Spot

Just over a year ago, North Caldwell resident Jessie Iacullo created an Instagram account to document her food escapades and favorite restaurants. The account, @hungrygrl_bigcity has since racked up over 19 thousand followers and her page highlights dishes from around the world. Recently, Jessie, 21, has created a blog to coincide with the Instagram account.

Red Root Marketing reached out to Jessie to form a partnership between her and our amazing client The Spot, a healthy, non-GMO comfort kitchen in Montclair, NJ. Jessie came to The Spot for brunch one Sunday. With her younger sister Nicole in tow, the girls were treated to an amazing selection of food. To start off, the girls ate yogurt with The Spot’s house made granola with fruit and then French toast with bacon. After a special request of chicken and waffles was made, a gorgeous plate of fried chicken arrived at the table much to the delight of the two girls. After breakfast came pesto grilled cheese and tomato soup, hand cut French fries with three of The Spot’s artisan dipping sauces, three different types of sliders, and three types of mac ‘n cheese. By the end of the meal, the girls were raving about the food and Jessie was posting up a storm on her Instagram account.

At Red Root, we love to create partnerships between people who love what they do. Both the owner of The Spot and Jessie strive every day to satisfy their audiences and by putting these two in contact, a cross-promotional connection and friendship was established. But more importantly, we all had a lot of fun that day!