Meet Red Root
Jessica MAAREK, Founder and CEO
Jessica grew up in Wisconsin, lived in France for 6 years and has been on the East Coast with her family for over 17 years. In Paris, Jessica was Quality Control Manager in a business language school and quickly learned how to market the courses being taught by over 70 teachers to C-Suite executives in companies such as Nestle, Perrier, Societe Generale and AIG, among many others.
Jessica became Event Coordinator at The Fine Grind Coffee Bar in 2009 where she orchestrated a full-scale guerrilla marketing campaign and this experience gradually led her to connect with other small, local businesses as a PR, Marketing and Social Media consultant.
Red Root Marketing was founded in 2013 as Jessica saw a huge need in the small business community: small business owners need someone with marketing know-how to connect them to their potential customers without breaking the bank, through grassroots and hyperlocal means. Using events and social media to efficiently and effectively bring awareness to local businesses is Jessica's passion.
Lynne Brennen, Strategy Guru
Lynne Brennen founded New Leaf Media LLC in 2012, a consultancy dedicated to helping media organizations and online brands drive revenue and achieve audacious goals in a challenging competitive and economic climate. Recent clients include SkyletCampus, Advance Publications, GateHouse Media.
Lynne built her career and newspaper expertise at The Wall Street Journal and The New York Times. As Senior Vice President of Circulation at Dow Jones, Lynne was responsible for the strength and growth of circulation and sales across all Dow Jones consumer products: The Wall Street Journal newspaper, WSJ.com, Barron’s magazine, Barron’s Online, MarketWatch Newsletters and SmartMoney magazine. While at Dow Jones, Lynne increased consumer revenue at The Wall Street Journal by 46%, a growth of more than $135 million as a result of innovative bundling and product strategies.
Twelve years at The New York Times solidified Lynne’s passion for the “Fourth Estate.” Lynne led The NYT’s consumer marketing department to successfully implement the newspaper’s national circulation expansion plans by guiding her team to focus on marketing metabolism, to apply rigorous test and learn methodology and to create an environment of continuous improvement. During Lynne’s tenure at The New York Times, she also held leadership positions in Strategic Planning, Marketing Research and Database Marketing departments. Her early career at The Times was punctuated by her contributions to the loyalty and national growth strategies, as well as her leadership of the Customer Relationship Management database and marketing processes.
Lynne currently serves as Vice President on the North American board of the International News Media Association and contributes to INMA.org’s Satisfying Audiences blog. Lynne received a Bachelor of Science degree in Communications from Northwestern University and holds an MBA from Boston University. Lynne lives in Montclair, New Jersey with her husband, Mark Friedlander, and her daughter, Rachel.
Melanie’s interest for all things media and promotions began back in high school when she founded an online pop culture magazine and music blog. Since then, she graduated from William Paterson University with a BA in Public Relations and Music Industry, and has held multiple positions in promotions and lifestyle companies before joining Red Root. What started out as a simple email to Jessica inquiring about potential job openings, has evolved into a job full of creativity and opportunity! Melanie is always conceptualizing new ways to reach audiences and build online communities. She has a knack for turning words and images into branded content and is eager to grow with Red Root. Melanie lives in Montclair, NJ and in addition to her professional life as a social media strategist, her side hustle is running a food startup with her sister. She’s passionate about music, travel, food and photography which is showcased on her lifestyle Instagram account, Oh Gravity Grounded.
Brianna Aguirre, Social Media Specialist
Brianna Aguirre was born and raised in Bloomfield, NJ but is a city girl at heart. She is graduating with a BA in communications from The City College of New York in December 2017. She was always obsessed with posting and engaging on social media, so she decided to make her hobby into a career. The power of social media fascinated her, so she took her skills to successfully help local small businesses grow their online presence. The always-evolving persona of social media allows Brianna to learn new tricks and strategies on how to use it. Brianna is so excited to be a part of Red Root Marketing and work with exciting clients!"
When she’s not working or posting, you can probably find Brianna petting the nearest dog or dancing away at a concert.