Meet The Red Root Marketing Team


Jessica MAAREK, Founder and Social Media Maven

Jessica founded Red Root Marketing in 2013 in response to a need she observed in the local business communities of northern New Jersey. Small business owners needed help connecting to their customers, prospects and communities to expand their brand awareness and to get support. Jessica was able to develop a social media marketing approach, rooted deeply in creating community connections, that allowed her to bring awareness to these local businesses in an efficient and effective manner through grassroots and hyperlocal techniques. 

Jessica grew up in Wisconsin, lived in France for 6 years and has been on the East Coast with her family for over 18 years. In Paris, Jessica was Quality Control Manager in a business language school and quickly learned how to market the courses being taught by over 70 teachers to C-Suite executives. Leveraging that skill on the local level in New Jersey, Jessica became event coordinator at The Fine Grind Coffee Bar where she orchestrated a full-scale guerrilla marketing campaign, which led her to connect with other local businesses as a PR, Marketing and Social Media consultant.

Jessica lives in Cedar Grove with her husband, Stephane, two amazing sons and a very bossy chihuahua named Zizzy.


Lynne BRENNEN, Partner and Strategy Guru

Lynne joined Red Root Marketing in early 2017 about 30 seconds after Jessica asked her if she would be interested in setting aside her own company, New Leaf Media, to help grow the social media agency. 

Prior to starting New Leaf Media, a national marketing consultancy, Lynne built her career and marketing expertise at The Wall Street Journal and The New York Times. As Senior Vice President of Circulation at Dow Jones, Lynne was responsible for marketing for The Wall Street Journal and While at The New York Times, Lynne honed her skills in digital marketing and e-commerce while leading teams in consumer marketing, strategic planning and market research.

Lynne received a bachelors from Northwestern University and holds an MBA from Boston University. Lynne lives in Montclair with her husband, Mark Friedlander, and an empty nest to which her brilliant daughter, Rachel, occasionally returns.

am photo.jpeg

Adrienne MacWHANNELL
Strategy and Social Media Specialist

Adrienne comes to Red Root with experience in marketing strategy and campaign management.  At Dow Jones she developed and executed go-to-market plans for global product launches and was responsible for positioning of the products and supporting the sales teams. Recently Adrienne has been a marketing consultant for B2B clients and a local magazine. She was introduced to Red Root by a mutual friend and is looking forward to working both on strategy as well as diving further into social media. 

Adrienne grew up in various countries in Europe and received an MA from Edinburgh University where she met her husband; they now live in Maplewood with their three children (whose accents are nothing like their parents’!)

laura hyppolite.jpg

Copy Editor and Social Media Specialist

Laura was introduced to Red Root Marketing during a presentation in her writing class. She is student at Montclair State University, studying Communication and Media Arts with a minor in Public and Professional Writing Studies.

Laura is inspired by the constant evolution of media and culture and she cannot wait to see where it progresses. Her love for media in a digital landscape has led her to intern at the Writing Studies Department and the Office of Undergraduate Admissions at MSU, managing their digital presence through social media. Laura is also the Digital Content Producer of Back to Our Roots: Kinks & Kinks, a natural hair organization she co-founded with her sister. Laura looks forward to her professional growth as she explores social media engagement with the Red Root Marketing team.

When Laura is not busy writing, she finds herself reading and binge-watching The Office and Parks & Recreation. Laura loves the outdoors and she is often motivated by the wonders of nature as they allow her to look outside of her little world and explore.

Melissa Villafana.png

Melissa Villafana
Social Media Specialist

Melissa is a student at Montclair State University majoring in
Psychology and minoring in Public and Professional Writing. Melissa
attended a vocational high school where she studied art and design while
obtaining her Adobe Creative Suite certification in 2017. Red Root allows her to reconnect with her creative side.

When Melissa is not working or studying, she is drawing or painting at home. She is a true Jersey girl, having lived in Clifton, NJ for the past 18
years. Growing up in a multi-lingual home, Melissa is fluent in English, Polish, and Spanish.

carly diess.jpg

Social Media Specialist

Carly is a graduate from the University of South Florida in Tampa with a bachelor’s degree in Business Marketing. During her time in school, she obtained multiple internships and was part of the Delta Gamma sorority. She has a demonstrated history of working in the marketing and design industry. She is skilled in Microsoft Office, social media, digital planning, team management, and fashion.

She is excited to bring her creativity and passion for social media and content editing to Red Root Marketing. She is inspired by working hard, growing within a company, and giving clients the transparency and clarity they need. Carly is also the social media manager at Treefrog Social as well as the freelance social media manager at Luke’s Auto Service in Verona, NJ. When she is not working, she is hanging out with her friends and family or watching Netflix!

victoria squirlock.jpg

Social Media Specialist and Photographer

Victoria is a content creator, story teller, and social media expert. Her expertise from come a combination of building her own successful self-branded social media account and creating her own content creation company. Victoria is a photographer at heart, but she has a Biology degree from Seton Hall University, and found her passion in the digital world. She uses her skills to bring creativity and authenticity to her clients and works hard to accurately portray a client’s image, branding, and “vibe” online. Victoria knows the perfect equation of visual content, copy text, and engagement to ensure a successful social media campaign. In her free time, Victoria is usually sitting at a coffee shop, with her camera, her journal and a laptop. The location of this coffee shop could hard to pinpoint as Victoria loves to travel! She loves to learn about the world and meet new people.


Renata BYBYK
Social Media and Design Specialist

Renata was referred to Red Root by a client and brings years of experience in corporate communications, web development and graphic design. She's been a part of IT teams and worked on major website redesigns in the financial industry, in the US and abroad. Her creative mind and organization skills fit right in when she was invited to join the Red Root team in a role that combines creativity and technology.

Renata is originally from Brazil, lived a couple of years in California as a child and has called the Tri-State her home for the past 15+ years. She is now settled into the suburban life, has bought a house in Nutley, NJ with her husband Adriano and currently splits her time between work, life, PTO meetings and the many activities of her sassy 7 year-old, Stella.