Tips To Manage Your Business Online

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It's easy, free and can even be fun!

Here are some fun, easy and free tips on how to manage your business's online presence:

  • Create a business account profile on all social media channels (Facebook, Twitter, Instagram, LinkedIn), but choose one or two upon which you will create content on a regular basis. Carve out 10 minutes a day or 1 hour a week to sit down and post. Think of it as fun downtime (I'm serious)!

  • Link some of these accounts (for example, Instagram to Facebook and Facebook to Twitter) so the content you create on one will go out everywhere

  • Write content that is short and sweet; pertinent to your current and potential customers; interesting; and establishes you as an expert in your field.

  • Get alerts from ContentGems that will send you an aggregate of information that is relevant to your field. You enter the keywords of articles in which you are interested and you will get daily alerts that you can post directly to your Twitter feed (or copy and paste URL and post on Facebook, LinkedIn, etc.)

  • Google your businessand see what comes up! You should see these at the top, in any order: your website, your business Facebook page, your LinkedIn profile, business Yelp reviews, etc. If you don't see these, that means if potential customers Google you, they will not find you and you need better SEO (Search Engine Optimization)! Social media will help with this tremendously.

  • Create a Google Alert for your business, so you know when you are being talked about online and can respond or post to your social media

  • Newsletters are a great way to get your content and business expertise out to your contacts and clients and is a great way to stay on your potential clients's radar. Keep people in tune with what you are up to in your business!

  • Use content that you have used in your newsletters and post this to your LinkedIn profile as posts. All of you contacts will see this content, there is no algorithm (like in Facebook) to keep your contacts from seeing this content (bonus!) See my LinkedIn posts here.

REMEMBER: Your ultimate goal with Social Media is to drive awareness, generate leads and stay on the radar. When people find you, discover your great service/product and added value, this will lead to loyal customers and more business - complete success on your end!

Warmly,
Jessica
#growwithredroot
www.redrootmarketing.com

4 Tips!

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Last month, Jessica and I gave a presentation to a great group. We were invited by Little Falls Biz, an organization for local businesses in Little Falls, NJ, to share our tips and tricks about social media. What a fun time that was!
 
Today, I am going to share a bit of what we talked about that day for those of you who need help with social media, and as a refresher for those of you who attended!
I know social media can be a bit overwhelming, but just remember what Jessica always says: “Have fun with it!” It should not become a burden for you.

Tips:

  1. Use a content calendar! The key to success on social media is planning, planning, planning. Without planning your posts for the week, or even the month, you may run out of ideas, find yourself stuck, have “writer's block” each day of the week and therefore end up not posting anything. I suggest spending time on Saturdays looking at your schedule for the upcoming week and from that, deciding what you should advertise, talk about or post pictures of on your social media accounts.
  2. If you feel that there are too many things going on, too many platforms (i.e., Facebook Page, Twitter, Instagram, Pinterest) to choose from, take a breather! Pick one social media that you already use and enjoy, and stick to that one. If after a month you feel comfortable with the first one, you may look into another platform.  Start using this new one for at least a month. 
  3. Make sure you know what posts work and which ones do not. Your customers and/or followers may be more interested in one subject. You have to be conscious about this to keep these potential customers engaged and interested in your content.
  4. The other key to success on social media is to be active and consistent! Remember to take part in the community by following other people of interest to you, commenting on their content and letting them know you enjoy their posts. Also, be consistent to show your followers/customers that you are a working, dynamic business. Think of social media as your storefront. People want to see what you are up to, and with your use of Facebook, Twitter, Instagram or Pinterest, they can do that from the comfort of their homes! Pretty cool, right?

Now I have a question for you: What is your one biggest concern about social media?
We would like to answer them in a future newsletter.
Please send us your answers at redroot@maarek.com.

Best of Luck!!  
#growwithredroot
Sandie