What’s so special about small businesses?

What’s so special about small businesses?

What’s so special about small businesses? Location, location, location. And by location, I mean LOCAL! Here are the top 4 local business growth strategies that need to be in your business plan:

Tip #1: Create a plan that places your business at the center.

Tip #2: Develop events that integrate your business into the community.

Tip #3: Partner with other business along the value chain.

Tip #4: Establish relationships with local print and digital media outlets.

Tip #5: Attend Red Root Marketing’s Community Mapping Workshop this February!

www.redrootlearnlocalcommunityhub.eventbrite.com.

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Small Business Feature - How I Doubled My Client Base with Simone Sloan

I recently hired Simone Sloan, a business and leadership coach, to conduct an objective analysis of how I run my business to see if there was anything I could do to implement a strategy to grow my business. Simone helped me find solutions to obstacles and problems that had been plaguing me and my business for some time, by coaxing ideas and answers from me in an incredibly effective way. She also developed concrete strategies for me to expand my business.
After working with Simone, I literally doubled my client base! Find out below how she helped me and can help you too...

How do you help entrepreneurs grow their business?

  • I provide insights and create actions bringing about real business results.
  • I can also transform your approach to business through structured, intuitive and positive coaching to allow your business to flourish.
  • Another thing I do is I help you get past business ‘roadblocks’ impeding your growth by providing a 360 degrees assessment of the business to optimize strategies to increase your client base, revenue, and accelerate your growth.

What type of results have clients received working with you?
 
I align an entrepreneur’s vision and strategies to:

  • Increase revenue and client base
  • Streamline their business service offerings
  • Hone communication message
  • Optimize personal branding

What gets you out of bed every day?

  • My passion and energy comes from working with people and organizations who are committed to change and willing to embrace positive behaviors and new ways of thinking.

 
Why should someone use a business coach?

  • Change is a constant. But managing change to your own advantage needs a helping hand. That’s where I come in with my business experience and training, really listening to your needs to help you to improve.
     

With what type of people do you work?
 

  • I partner with entrepreneurs and small business owners. I meet and work with you either in person or on SKYPE. I enjoy providing a personalized approach to address your business needs.


What services do you offer?
 
I offer the following services:

  • Business strategy
  • Marketing strategy
  • Personal branding and Leadership presence
  • Sales training or sales optimization

 
What is the most rewarding part of your job?

  • The positive impact and success achieved not only with the people with whom I work, but also the positive ripple effect their success has on those they touch.
  • I enjoy seeing clients unleash the untapped power from within and utilizing that power to grow and improve their business.

 
What legacy do you hope to leave through your work?

  • The legacy that I would like to leave through my work is the image of a tree. The tree has strong roots, it grows, shares it fruits and continues to nourish future generations.

 
What is it about your business that makes you feel that it’s the right fit for you?

  • I wake up every morning and I am energized by the work and success that I see in my clients, as well as the positive feedback that I receive from them. It is natural and my true self shows up every day.


If you are interested in working with Simone Sloan or having her come to speak at your networking event or company, please contact her at:
MBY Coach, LLC
SimoneSloan@YourChoiceCoach.com

Warmest wishes,
Jessica
#growwithredroot

Planning for Social Media – Part 2

Hey Guys!
 
How have you been doing with planning since our last letter? Are any of you using our (or another) content calendar? Is it helping? And if the calendar is not your cup of tea… I’m curious, what other method do you use?
 
If you’re using a content calendar or a list of content you’d like to post for the week and still getting overwhelmed with trying to remember when and what to post everyday, well we have the best tool for you! But shhh! It’s a secret! ;)

Just kidding-- once you find out what it is, we encourage you to talk about it with peers, ask them if they use it or suggest that they do. They’ll thank you for it! Seriously, this app/tool is THE BEST one we’ve ever used. And it’s free! (If you use it for your own business anyways. More on this later in this letter).
 
This app is called Hootsuite. You can download it on your tablet or smart phone for planning on the go or use it on the web on your computer: hootsuite.com.

What is Hootsuite? It’s this awesome tool that lets you write and schedule posts. I personally like to plan my posts up to 2-3 weeks ahead. I may spend 4 hours writing posts {and yes sometimes even more - between, plugging them in my content calendar and then writing them in Hootsuite} but after that day, I’m free of social media posting for the next 2-3 weeks!!  

How it works: I won’t explain Hootsuite to you in great detail, but I will tell you how I use it, and that’s the super easy + helpful way for small business owners!

  1. Create an account (with your email address and a password)
  2. Set your Dashboard with the social media accounts you want to post to.

You could add LinkedIn, Google+ and WordPress, or like us just Facebook and Twitter.

  1. Once the Dashboard is set up, type a post in the “Compose message” box, up top
  2. Select the profile (or social media) you’ll be sending it to
  3. Either hit “Send Now” or click the calendar icon to schedule it to the date + time of your choice. Or you can Auto-Schedule it and Hootsuite will make the best decision to publish your post!

 
Does that sound simple enough? If not, that may be because you're a visual learner like me, in which case, you need to see to learn - go on hootsuite.com and try it right away! If it’s complicated but you’re interested in using it, email me, I can help you set it up!

Hootsuite has different plans. The Free one is perfect for your own use! We started on that plan, and only recently upgraded to the Pro Plan ($9.99 per month) so that we could also plan for our client’s accounts.
 
That’s all for today! Just remember that Hootsuite helps you manage your social media posts by scheduling them in advance to make your life {well... "work"} easier!!

Happy planning and have a great weekend!
#growwithredroot,
Sandie

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