When we meet with new clients to discuss marketing and social media, we try to emphasize how important Facebook is for their business. We encourage them to post regularly and consistently to show their potential customers that their business is active.
To reinforce our feelings and knowledge about this, we recently attended a webinar by Samantha English of Retail Marketing Academy where she explained the power of Facebook for business in deeper detail.
Samantha talked statistics, and we’d like to share them with you!
- 70% of new retail customers hear about your business first on Facebook.
- 60% of consumers visit your store’s Facebook page before deciding to visit your brick-and-mortar (or e-commerce) location.
- 80% of consumers are more inclined to buy from your store if they see a positive presence on Facebook.
- 62% of consumers say that Facebook is the most important and useful social media channel to research products and services before visiting a small local business.
- The #1 reason consumers visit your Facebook page is to check out your products, review, ratings…
If your business is not up on Facebook, people could think that the business is defunct, inactive, or unpopular. Not really what you want your potential customers to think, is it?
On another note, if you have been using Facebook as your primary social media marketing tool for your business for awhile, you may have noticed that some of your posts are not being viewed by a lot of people. That is because Facebook has recently changed their algorithm and is now scanning through all the posts to rule out those that are deemed too promotional. You can and should keep publishing posts about your products and services, however, because Facebook reaches on average 936 million active users per day (according to Facebook Newsroom, as of March 2015). That's a lot of eyeballs!
So, how can you make your posts more visible and more successful?
- Don’t make your posts too salesy, example: “Buy this product, you’ll love it!”
- Change your wording: “This product is our #1 best seller, we know you’ll love it too!”
- Remove call to action posts (i.e., Click here, Buy this, Do that). Instead, share your feelings: “We are so excited about the launch of our new product!”
Facebook IS an important marketing tool for your business. Yes, sometimes it may be difficult to stay up-to-date with the algorithm changes, but not to worry: you are not going through this alone!! There are 40 million of us - active small business pages - on Facebook (via Facebook newsroom). So, let’s get this party started (or continued)!
Have your posts come from the heart, share your feelings, build relationships with your customers and you’ll find Facebook for Business that much easier.
And if you need a little inspiration, we really enjoy supporting our clients and friends by posting on Red Root's Facebook Page. Check it out here (and like us while you're there)!